The Rest of the Story: Winston Brooks, Maralyn Beck and Twitter

Friday afternoon the Albuquerque Public School (APS) District school board met and announced they would be giving APS superintendent a short suspension after his sexist tweets comparing New Mexico Education Secretary Designate Hanna Skandera to livestock.  Just a three day suspension.

The Rest of the Story

This past week we heard a lot about Brooks inappropriate tweets.  But I think we have been looking at this incident the wrong way.  We should look into the entire sequence of tweets preceding and following Brooks livestock comments.  What led him to say what he did?  I actually did more research after a couple of Leftists challenged me on Twitter and helped me to discover more of the entire conversation between Brooks and the young ladies he was conversing with when he made his livestock comments.

Below is the entire set of tweets.  Reading from bottom to top the tweets will be in the correct sequence:


Brooks5 Brooks3Brooks4



Superintendent Brooks went from cracking jokes to throwing around sexist comments as he was spurned on by the two young women.   Brooks got three days off…but what about the APS social media director Maralyn Beck who joined Brooks and pushed him to say what he did?  Did Beck even apologize?  The school board seems to be allowing her to get out of this free even though she very well may have been the one that led Brooks to send the “livestock tweets” by driving him on with joking replies to his comments earlier in the evening.

A History of Behaving Unprofessionally

If Brooks was on Twitter in his professional capacity, why wasn’t he *behaving* professionally?  Why was he behaving as if he were twenty-something and tweeting as if he was in a chat room with a couple young women?  Brooks has had a habit of responding carelessly to tweets:


Now keep in mind that Beck’s job is to run APS school district social media, a job that makes over $50,000 a year.

Maralyn Beck’s Conflict of Interest

While on the subject of Maralyn Beck, did she disclose that her father Tim Beck works for APS as a teacher when she was hired by the school district?  I ran into this sweet little fact when she commented about her parents and siblings having Twitter accounts.  Isn’t this a conflict of interest?

Adding to the fact that Ms. Beck and her father Tim Beck are both employed by APS, it is interesting to see Ms. Beck promote her father and mention him via the official APS Twitter account while she does not do the same thing for other faculty members in the district.  The favoritism validates concerns regarding the conflict of interest:

Dad gets a special shout out along with “IB Organization”:

Ms. Beck sends a tweet directly praising her father.  How is this fair to other teachers who don’t have a daughter working for APS as social media director?

And Ms. Beck’s father is sent a carbon copy of a link Beck thinks may be of interest to him:

Time to Go?

Why do we need this kind of shenanigans going on with APS?  Promotion of one’s own interests, inappropriate behavior and sexist comments are not good examples for our children.  Isn’t it possible for government employees to hold themselves to a higher standard than this?

6 thoughts on “The Rest of the Story: Winston Brooks, Maralyn Beck and Twitter

  1. “and does your parents know where you are!” This quote from the leader of the largest school district in the state helps me understand why our students score poorly when it comes to both reading and writing! This is grammatically incorrect at so many levels I can’t even breathe!


  2. So what happens to Beck? Glad that APS is forward-thinking enough to invest in a digital communications expert… with an online degree in communications. Nice choice.


    1. Nothing has “happened” to Beck to my knowledge. Judging from the history of APS, she will get off free unless enough people stand up and criticize her actions.

      As far as education goes, I don’t care what her education is. I am not attacking her background or personally, I am calling out the corruption in APS.


      1. Fair enough – wasn’t intending to “attack her background”, but it seems like a poor hire on APS’s part to bring in a self-acclaimed digital communications expert that doesn’t seem to understand the very basic rules of conduct for social media for such a public, governmental agency. She should be protecting the superintendent from himself, not instigating the behavior that gets him in trouble and reflects so poorly on our school district, city, county, state, etc.

        Also, her behavior was as abhorrent as the superintendent’s. If we’re to discuss him “personally”, should we not also hold her feet to the fire?


      2. I agree completely with just about everything there.

        If Beck had not led Brooks on in previous discussions he may never have made the livestock comment. Her job is to oversee social media. She failed. In my opinion they should both lose their jobs or at least be reprimanded in a greater manner than they were.


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